End-to-end product development support for nutraceutical products
NUTRACEUTICALS
Market & Consumer Insights
Market research: Trend analysis in functional foods, dietary supplements, and wellness.
Competitor benchmarking: Pricing, formulations, claims, positioning.
Consumer profiling: Identifying target health concerns (gut health, immunity, cognition, sports nutrition, skin health, etc.).
White space analysis: Spotting unmet needs and innovation opportunities.
Concept & Product Strategy
Product ideation: Translating consumer needs into nutraceutical concepts.
Claims strategy: Identifying differentiating health claims (immune support, energy, beauty-from-within).
Feasibility studies: Checking scientific backing and raw material availability.
Portfolio planning: Building a brand pipeline (powders, capsules, gummies, RTD beverages).
Label review: FDA (DSHEA), EFSA, FSSAI, Health Canada compliance.
Claims compliance: “Structure/function” vs. “disease” claims; avoiding red flags.
GMP setup: ISO 22000, HACCP, cGMP for dietary supplements.
Global regulatory filings: U.S. NDI notifications, EU novel food approvals, Asian market entry.
Regulatory & Compliance
Formulation Development
Ingredient selection: Vitamins, minerals, botanicals, probiotics, peptides, adaptogens, functional proteins.
Delivery formats: Capsules, tablets, gummies, powders, effervescents, functional beverages, shots.
Bioavailability enhancement: Nanocarriers, liposomes, emulsions, sustained-release systems.
Taste & sensory optimization: Flavor masking, sweetener systems, texture improvements.
Stability optimization: Shelf-life, packaging compatibility, environmental stability.
Analytical & Pre-Clinical Testing
Ingredient verification: Identity, purity, potency (HPLC, LC-MS/MS, microbiological tests).
Stability studies: Accelerated & real-time testing.
Bioactive content validation: Ensuring label claim accuracy.
Safety testing: Heavy metals, pesticide residues, microbial contamination.
Pilot batch development: Small-scale trials to optimize formula & process.
Process development: Granulation, blending, encapsulation, coating, extrusion, bottling.
Contract manufacturer selection: Identifying qualified nutraceutical CMOs.
Tech transfer: Documenting SOPs and ensuring reproducibility at scale.
Manufacturing & Scale-Up
Packaging Development
Functional packaging: Moisture/oxygen barriers, unit-dose formats, sustainable materials.
Compliance checks: Nutrition facts panel, supplement facts, allergen labeling.
Stability considerations: Light- and moisture-sensitive ingredients.
Clinical & Efficacy Validation
Clinical study design: Partnering with CROs for human trials (safety, efficacy).
In-vitro/in-vivo studies: Digestibility, absorption, pharmacokinetics.
Scientific substantiation: Building dossiers for marketing claims.
Brand positioning: Premium vs. mass-market strategy.
Storytelling & education: Science-backed marketing narratives.
Technical dossiers: Whitepapers and training decks for retailers.
Competitive mapping: Differentiation strategy for crowded categories.
Branding & Marketing Support
Nutraceutical Services
We offer Comprehensive solutions in formulation, product development, regulatory, QA/QC, and manufacturing.
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